The simple answer to the question is, yes. If you don't have an SSL Certificate installed onto your website then Google will flag your site!
We use the web for absolutely everything. From selling to buying, it is the beginning of a digital world.
With this digital growth, it has meant online security is a necessity.
It goes without saying that Google loves its users and therefore, is introducing new ways to make us feel secure here on the web.
That means, if your website does not have an SSL certificate installed, it will display as ‘Not Secure’ in the URL bar.
What is SSL?
SSL means secure sockets layer, or otherwise called TLS (transport layer security). All websites which request any sensitive information, for example, your bank's website have a secure network protocol or HTTPS, rather than HTTP.
HTTP is considered unsafe and you should immediately stop submitting any sensitive information on a website which shows HTTP in the URL bar. In summary, SSL allows your website to run on a secure network protocol that is the HTTPS. Users who don't see HTTPS in the URL of your website will usually hesitate in submitting any sensitive information.
Do I need an SSL certificate for my website?
As mentioned above if your website deals with online sales and collects personal and financial information of your customers such as their credit cards and email addresses then your website must have an SSL encryption.
Most hosting providers offer packages which will provide your website with an SSL encryption. So in plain words, customers only trust websites which have an SSL encryption, so if you want your customers to have a safe shopping experience then you must have an SSL installed.
SSL is also important for the validation of a website, it secures website communication, secures eCommerce transactions, increases confidence in website visitors, prevents internet scams and stealth of personal information, secures email communication, improves SEO and many more other advantages.
As consumers start to use the Internet more and more every day, people are also starting to become much more comfortable shopping online, and submitting personal information. Still, most won't even consider purchasing anything from a website that isn't equipped with SSL and so, they'll leave and find another website, and another business, that is. But there's another reason that SSL is so important, and that's because it protects your website, too. When SSL is installed it's much harder to hack websites, engage in forgery, and tamper with data.
So, you must have an SSL encryption for your e-commerce website in order to win the trust of your customers and ensure safety and reliability. Data encryption professionals review a variety of hosting packages that provide SSL certificates for their clients and they tell you which is considered the top most choice for secure network certificates. Special SSL certificates can also be purchased which can be applied to multiple subdomains of a single company.
How to Choose the Best SSL Certificate?
Are you in the quest to buy an SSL certificate, but unable to choose the right product? If your answer is confirmatory, then this page will indeed assist you to achieve your aspiration, as we will discuss various types of SSL certificates here.
If it is about IT security (e.g., digital certificates, database security, antivirus, SSL encryption, etc.), the first name that comes in our mind is Symantec. It is one of the front-runners in the field of cyber-security, established in the year, 1982. This eminent organization has a massive customer base worldwide, which is earned through its never-ending innovations.
A research reveals that only 3% of the websites all over the world are running on https protocol (websites considered under it are secured), which means 97% of the websites are still vulnerable to cyber-crime. Keeping it under consideration, Symantec has recently announced an incredible mission, namely 'Encryption Everywhere'. It is focused on securing the data of business enterprises as well as individuals against cyber attacks globally.
Now let's discuss the types of SSL certificates, which can be opted according to your business segment:
Domain Validation (DV) Certificate
This certificate is acknowledged as a basic type of SSL certificate wherein you just need to supply the domain registration details for activation. These types of SSL certificates are quick and easy to install on your web server/website. They display the domain name, issuer's name and validity period on the certificate, but do not contain the organization information. Hence, these certificates are not suitable for corporate enterprises. They can be installed on a single domain as well as multiple domains. Moreover, you can also choose the option, namely, Wildcard SSL, which lets you have the same certificate to be worked on different sub-domains (e.g., home. example.com, office.example.com, etc.).
Organization Validation (OV) Certificate
These certificates are similar to domain validation certificates but stand on the next level of cyber-security. The process of installing OV certificate is a little bit advanced as compared to DV certificates. Here, the Certification Authority (CA) needs additional information to authenticate the ownership of your organization. These certificates include the business details such as organization name, locality, and certificate validity along with the service provider's details. Since these certificates help visitors to authenticate the organizational details; thus, they are recommended to business users. If you are getting this certificate on multiple domains (e.g., http://www.example.com, http://www.example1.com, then the term used for it is known as Subject Alternative Name (SAN). This certificate can be installed on different subdomains (e.g., home. example.com, office.example.com, etc.) too.
Extended Validation (EV) Certificate
Here is another type of SSL certificate, which has been in trend due to its dominance over other digital certificates. Other than having the organizational details, these certificates enable your website to show organization name and a green bar of trust on latest browsers to represent the secured connection. This SSL certificate adds value to the goodwill of your organization as it assures your customers that your website is trusted/secured.
You can choose to purchase your own SSL certificates from Certificate Authorities for an average cost of about $60 per year; however, the web host's certificate can be used as well. Web hosts are required to have an SSL certificate and often, they're willing to share that certificate with the customers that are using their server.
The biggest advantage to using the host's SSL is that it costs nothing, but there are disadvantages too. The biggest disadvantage is that your business name won't appear on the certificate, and so it may not appear as secure to customers. Because of this, you also won't be able to display the certificate icon on your website. If customers need to log in to access this account, it's essential that you get their own SSL certificate.
It's extremely important that you understand what an SSL certificate is and that they have one if they're going to be conducting any kind of cash or credit sales on their site. It's even more important that you also understand the difference between buying their own certificate and using that of their web host's. This will make an extremely big difference in how many people visit the site, and how many people feel secure enough to shop on it!
Data plays an imperative role in the development of each and every work domain. One should never compromise when it is about data security. And, if you are not certain about how SSL works, you can opt for free SSL certificate too. The above-mentioned guidelines will surely work as a guiding light to choose the best SSL certificate according to your requirements. So, let us encrypt and secure the web.