It is estimated that over 90% of customers use different search engines to get products and services. Therefore, there is a great need for businesses to optimize their websites to rank high in search engines through SEO.
When a business website ranks high, it will be visible to many customers, and most of them will visit the website to get the products or services they want. Today, for businesses to survive in the competitive market, SEO is an important factor. Here is everything you need to know about SEO.
1. High-quality content
Content is king is a popular phrase in the SEO world. Content is an essential factor when it comes to websites. What you put up on your website will determine how your website ranks and the amount of traffic you get.
Make sure that you have enough and good information about the products or services that you are selling. The content should be easy to read and to understand. You should make sure that you have original content that is not copied from other websites. If you have new products or promotions, make sure that the information is up to date for your customers.
2. Domain and Page Authority
When it comes to SEO, domain and page authority play an important role. Domain authority is the ranking metric that predicts how well your website or domain will rank. With domain authority, you will be able to know the quality and authority of your website. Domain authority uses scores to measure the ranking of your business from 1 to 100. If the score is high, then your website has a greater ability to rank than a lower score.
To increase your domain authority, you need to make sure that your website is relevant to your niche or products. Additionally, your website should be user-friendly, high speed and uses high tech among other factors. To check the domain authority of your website, you can use the various tools available online such as Moz.
Building links is an important part of SEO. Most of the search engines use these links to determine the relevance of your content. Therefore, you should link your website to various authoritative sites. These links help visitors to find your page easily which boosts search engine ranking.
There are different types of links that one can use which include backlinks, inbound links, and outbound links. The backlinks work by creating content on external links and creating opportunities that will link back to your website. One of the most effective ways is through active forums and blogs whereby you create a link that directs the visitor back to your website.
4. Social Media
Social networking sites have become popular today. Almost everyone with a smartphone uses social media to find products and services. It is important for a business to have social media accounts such as Instagram, Facebook, and Twitter among others.
For SEO, you will be required to gain more followers on these social media platforms. Once you have enough followers, you can start sharing content about your products and services. You should provide a link that directs traffic to your website. Today, the most shared pages on social media have the highest ranking on Google. When using social media, you need to keep posting new updates regularly.
5. Duplicate Content
Duplicate content appears more than one place on the internet. Some people use duplicate content to manipulate ranking and gain more ranking. However, duplicate content can affect ranking as search engines such as Google will not be able to verify the original content from the duplicate content.
When your website has duplicate content, you will suffer from low ranking and lose traffic. Therefore, it is important to make sure that you do not have duplicate content on the internet.
6. Page Speed
If you want a high ranking, you need to make sure that your website has high speed. The web pages should not take too long to load as it may discourage your visitors. To enhance the performance of your website you need to find a reliable web hosting service.
If you are in business, you need to understand everything about SEO. With SEO, you need to be patient and follow the above guidelines. One of the advantages of using SEO for your campaign is that you will enjoy long term ranking of your website.
Want to learn how to get more traffic to your website? Read our previous article here.